OLD NAVY
SPRING STRUTTIN’
Marking Old Navy’s 30th anniversary, this campaign brought nostalgia to life with bold, vibrant spring visuals, anchoring sales through a challenging retail period.
ROLE // ACCOUNT SUPERVISOR
KEY HIGHLIGHTS
Sales Impact: 6% increase in overall store sales and a 2% growth in comparable store sales at Old Navy.
Creative Impact: Strong reception turned an initial short-form :15 spot into an expanded media buy, adding :60, :30, and unique :06 assets to amplify reach.
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Agency: The Martin Agency
Director: Ace Norton
Account Director: Marisa Weber
Executive Creative Director: Ashley Marshall
Group Creative Director: Paty Ortiz
Copywriter: Hope Thomas
Art Director: Maria Jose Cuyan
Producer Nicole Lederman, Mel Calabro
Account Supervisor: Megan Spiess
