HANES

SOCIAL STUDIO

The social studio was built to streamline Hanes in-house content creation, turning real-time cultural moments into shareable, on-brand social media content.

IMG_0971.jpeg
Snaptik.app_72413901367835886542 copy.jpg
Snaptik.app_72413901367835886543 (1) copy.jpg
Snaptik.app_72413901367835886544 copy.jpg
HANES1 copy.jpg
Hanes2 copy.jpg
Snaptik.app_72732658747888141262 copy.png
Snaptik.app_72732658747888141263 copy.jpg
Snaptik.app_72732658747888141264 copy.jpg
Snaptik.app_72732658747888141265 copy.jpg
Snaptik.app_72042494845393667023 copy.jpg
Snaptik.app_72034873107242877862 copy.jpg
Snaptik.app_72042494845393667022 copy.jpg

ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

  • Operational Overall: The social studio overhaul boosted efficiency, cut costs, and enabled rapid response to trends—resulting in a nimble, always-on strategy that keeps Hanes relevant in the fast-paced digital world.

  • UGC Resharing to Original Content: Upgraded from UGC to original content, strengthening brand presence and engagement.

  • Creative Vision Workshops: Aligned Hanes and agency teams on a forward-thinking vision for year-round content strategy.

  • Social Playbook Development: Built a playbook for consistent, strategic content across all platforms.

  • Agency: The Martin Agency

    Production Partner: Superjoy

    Production Lead: David Freeman

    Associate Creative Director: Rushil Nadkarni, Avi Steinbach

    Social Creative Lead: Nadezhda Camperlengo

    Social Media Manager: Megan Craig

    Strategist: Alana Gleason

    Art Director: Lacey Tobler

    Copywriter: Ryan Cuming

    Account Director: Katie White

    Account Supervisor: Megan Spiess