SAMSUNG GLOBAL

S20 FE PRODUCT LAUNCH

Featuring BTS and conducted virtually during the pandemic, this initiative harnessed global fan engagement to elevate Samsung’s market position.

ROLE // ACCOUNT MANAGER

KEY HIGHLIGHTS

Key Highlight:

  • Global Impact: The campaign drove significant engagement internationally, solidifying the Galaxy S20 FE’s appeal to younger audiences.

  • Agency: R/GA

    Creative Directors: Aaron Mosher and Dave and David Yankelewitz

    Production Lead: Amy Moore 

    Design Lead: Pawel Rokicki

    Account Lead: Kris Gibbons

    Account Directors: Madeline LaRocca, Kris DiMaggio