Hanes spotlights Jasper the Doll as a pint-sized fashion icon. With just $2K, we turned comfort into cool, blending creativity with cultural buzz. Jasper's mini collection went viral, proving Hanes is just as stylish in miniature.
HANES
JASPER THE DOLL MINI-WEAR ACTIVATION
ROLE // ACOUNT SUPERVISOR
KEY HIGHLIGHTS
Record Breaking ROI: Achieved an impressive 8.2:1 return on ad spend with a budget of less than $2K.
Viral Engagement: Generated over 1M impressions and 174,810 engagements by tapping into Jasper’s widespread popularity.
Sustained Impact: Jasper’s ongoing posts featuring the Hanes set added upwards of 870,086 impressions and 146,497 engagements beyond the initial interaction.
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Agency: The Martin Agency
Production Partner: Superjoy
Production Lead: David Freeman
Associate Creative Director: Rushil Nadkarni, Avi Steinbach
Social Creative Lead: Nadezhda Camperlengo
Social Media Manager: Megan Craig
Strategist: Alana Gleason
Art Director: Lacey Tobler
Copywriter: Ryan Cuming
Account Director: Katie White
Account Supervisor: Megan Spiess
