BRIDGESTONE

DRIVE GREAT FUTURES

Reggie award-winning campaign that raised $4.5M and provided vans for Boys & Girls Clubs across America.

ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

  • Significant Fundraising: Raised $4.5M for BGCA, far exceeding the $150K goal through in-store donations and a round-up program.

  • Award Winning: Reggie Bronze, HALO Award finalist, PR News Honorable Mention, and Bridgestone Group People Impact recognition.

  • Retail Impact: Strengthened retailer relationships and boosted in-store sales by supporting local communities and earning customer appreciation.

BOYS AND GIRLS CLUB OF AMERICA PARTNERSHIP

Donated vans to Boys & Girls Clubs across the nation, ensuring thousands of children have safe, reliable access to after-school programs and vital resources.

SOCIAL DIGITAL CONTENT

Created videos to share club members' personal stories, which amplified the campaign’s reach and emotional impact.

IN-STORE IMPACT

Customer donations amplified BGCA’s impact, fueling program growth and expanding resources for youth nationwide.

AWARDS:

  • Engage for Good HALO Award: Finalist: Consumer Donation/Crowdfunding Category

  • REGGIE Award: Bronze Winner: Partnership Campaigns Category

  • PR News Award: Honorable Mention: Cause Branding Campaign CSR Category

  • Bridgestone Group Awards: People Category

  • Agency: Leo Burnett

    Group Creative Director: Bill Reishtein 

    Creative Directors: Don Dunn,

    Bryan Simkin

    Account Manager: Megan Spiess